The business development platform that does the research, the writing and the follow-up. You do the talking.
One platform replaces your CRM, research tools, email sequences and document tracker. Unlike them, it works out what to say to each person before it writes: it learns your business, researches every contact, plans each account, then writes in your voice and follows up. One person covers ten times more ground.
For small and medium businesses, and founders raising money. Email, LinkedIn and text, in one place.
Personal outreach works. Doing it properly takes hours you don't have.
None of it is hard. It's just slow. So most of the business development you could be doing never happens.
One platform instead of five. And the only one that does the thinking.
Today you pay for a CRM, research tools, an email sequence tool and a document tracker, and you still do the hard part yourself. HandShake does every job they do, plus the part none of them do: working out who fits, what matters to each person, and what to say next.
| CRM like Monday or HubSpot |
Email sequences like Mailchimp |
Lead and research tools like Clay or RocketReach |
Document tracker like DocSend |
HandShake | |
|---|---|---|---|---|---|
| Keeps contacts, deals and every conversation | Yes | Partly | No | No | Yes |
| Finds who fits you | You do it | You do it | A list, not a fit | No | Yes |
| Researches each person and organisation | You do it | No | Basic facts | No | Yes, with sources |
| Plans how to win each account | No | No | No | No | Yes |
| Writes each message personally, in your voice | You do it | Templates | No | No | Yes |
| Follows up when it matters, with something new | Reminders | Fixed schedule | No | No | Yes |
| Shows who read your deck, page by page | No | No | No | Yes | Yes |
| Email, LinkedIn and text together | Partly | Email only | No | No | Yes |
Cancel the stack. One subscription, one login, one place where nothing slips.
Those tools can add up to hundreds of dollars a month for each person on your team. And because everything in HandShake lives in one place, your research shapes every message, and every reply shapes the next one.
Before it writes a word, it knows five things.
That's why every message reads like you spent an hour on it.
Then it writes the way a careful salesperson would.
Here's the difference, written to the same person.
Every draft is checked before you see it. Some of the rules it works to:
From "who should we talk to?" to a booked meeting, in five steps.
You do the human part: the calls, the meetings and the relationships.
Built to run our own companies. Already beating the outreach we did before.
We built HandShake to run business development across our own companies, and it does, every day. Here's what it's doing compared with how we worked before.
Nothing goes out until you say so.
Every message starts as a draft. Approve it, edit it, or say what to change and it rewrites it. When it's writing as well as you would, switch on autopilot for one group at a time, and switch it off whenever you like.
See who read your deck, and which pages they spent time on.
Send decks, documents and videos on personal links. See when each person opened them, how long they spent on every page and what they came back to, with a Slack alert the moment they open. HandShake uses it to time the next message, and never tells them you noticed.
Raising money? Pitch each investor the way they think.
Investor databases sell you a list. HandShake works out which investors fit your sector, stage and size of round, researches how each partner looks at deals and the language they use, and shapes every pitch around it. Then it tracks your deck and keeps every conversation moving, from first email to term sheet.
Use it wherever one good relationship is worth the effort.
Questions people ask before joining.
When can I start using it?
We're opening HandShake in small groups. Join the waitlist, and when it's your turn we'll get in touch and invite you to a presentation.
Isn't this just another AI writing tool?
No. Writing is the last step. Before it writes, it knows your business, your goal for the group, the person, their organisation and a plan for the account, and every draft is checked against rules like "could this be sent to anyone else?" before you see it.
Can it really replace my CRM?
Yes. Contacts, organisations and deals on boards with your own stages, custom columns, bulk editing, and every email, LinkedIn message, text and meeting in one timeline. Bring your contacts in from a spreadsheet, and take them out whenever you like.
Will the messages sound like me?
Yes. It learns from how you write and from every edit you make. Corrections you repeat become rules you can see and change.
Which channels does it cover?
Email, LinkedIn, text and WhatsApp. Every conversation your team has with each person sits in one timeline, with calendar meetings included.
Will my emails end up in spam?
Everyday messages go from your own email. For large lists, thousands of people at a time, it sends from separate, warmed-up addresses so your main email stays safe.
Who can see my contacts and messages?
Only your team, and only the contact groups you give each person. The owner sees everyone's activity; each person sees their own numbers.
What does it work with?
Gmail and Google Workspace, Google Calendar, Google Drive, Slack, LinkedIn, Google Messages and iMessage.
What does it cost?
Joining the waitlist is free. Pricing will be announced before we open.
Cover ten times more ground. Join the waitlist.
HandShake isn't open to customers yet. We're opening it in small groups. Join the list and we'll be in touch when it's your turn.